For 30 years we have been bringing you the best imports, exports, rarities and collectors items from the world of modern pop culture. The finest, rarest, genuine articles from the movers and groovers, the shakers and makers of the modern world – serious stuff for today’s serious players! … Sizzling goodies shipped to you from our fast moving, tagged up, rhythm and rhymin’, bud-fed, funkin’ store.
Original streetwear, hats, shoes, bags, wallets, belts, sunglasses, graf mags, books, videos, music, toys and more…
Bond. The story so far... In 1986, KJ Reid, returned to London from a year long road trip surfing off the coasts of France and Morocco with a group of mates, living in the classic VW combi. With him he brought back the idea for a shop selling great gear sourced from international shores. The search for a Soho shop began.
In 1987, a spot was found, and Bond (a name picked because of an early love for the stylish, jet setting, British spy who always shagged the best birds, drove the greatest cars and always had the most fantastic gadgets) opened in Newburgh Street, a narrow street just off Carnaby Street.
The store kicked off with the clothes and accessories found on travels, including red selvedge Levis, Keith Haring stuff, and bling gold accessories long before the term was coined. From these humble beginnings Bond was born.
Searching worldwide for the very best stuff, Bond became the funkin' microstore that is so well known today. Meeting Shawn Stussy in his travels, Bond was soon selling the label that was almost single handedly responsible for the streetwear explosion that followed.
The number one cult surf brand from the States, had, with it’s graf tag logo and charismatic owner, and partly through the patronage of Patricia Fields, New York’s hippest fashion guru (who went on to create the much hyped style of Sex and the City) crossed over to the urban tastemakers of London Tokyo and New York which tied in neatly with the arrival of the warehouse scene and the daisy age of Hip Hop.
Bond was the first to introduce so many of the street wear labels you see today in London. Mike D’s (from the Beasties) XLarge , Conart, Not from Concentrate, Keith Haring, Fresh Jive, Fuct, Giant, Obey, Pervert, Union, Carharrt, Mooks, Supreme, Subware and Recon, Good Enough, A Bathing Ape, and Silas were all first seen in this country at Bond and “Old School” sneakers Adidas Superstars and Puma Clydes (known as States here in the UK) were first revived there too.
In 1996, with the arrival of Nicky B, an exciting young artist, model and DJ to design the line, and access to the world via the new Bond International web site, Bond’s own line of artwear exploded into a life of it’s own.
The Bond International label sells to specialist shops from London to Japan and is sported by everyone from Leftfield to Roots Manuva to Skinny Man to Goldie Lookin’ Chain, Crazy Legs, LSK and the Scratch Perverts.
Old school Hip Hop, 70s and 80s Reggae, Street art, Graffiti, sneaker culture, BMX, skateboarding, people hanging out on the bench are all influences, and these vibes have helped create a laid back, informal vibe around the company, the famous bench outside the shop being the meeting place of some of the most influential young people in London today.
Still smokin' after all these years, Bond still has the edge to find the new cutting edge cult labels - Amos, Addict Ltd Edition, Hellz Bellz, House 33, Loki, Marvel, Married to the Mob, Obey, Rogue Status, Recon, Subware, The Hundreds, Tens, Special Needs, Stussy, Tenderloin (Japan), Twelve Bar, and of course, their in-house label, Bond International.
OK. That's the history lesson over, but as always, Bond is about the future.